Meeting/Event Information

5 Steps to Strategically Position Yourself in the Wedding Marketplace


February 24, 2021 | 4:00 PM CST - 5:30 PM CST
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Virtual Meeting - See Zoom Link |

5 Steps to Strategically Position Yourself in the Wedding Marketplace by Renee Sabo

Brand positioning is an often-overlooked piece of formidable marketing strategy. Still, it's the key to setting yourself apart from competitors and presenting your brand as a unique solution to clients’ problems. Attendees will walk away with Renee's five easy steps to position oneself in the right market and attract a clientele that fits in with their goals, including tips for those who are building all-new brand strategies from scratch.

Takeaways include:

  • How to divvy up your market into well-defined segments that drive your marketing approach.
  • All the questions you need to ask to analyze your current position in the market (and how the answers influence what you do next).
  • Tips for revisiting and refining your brand position to ensure you’re always up to date with the current market and where you stand.


Renée’s lifelong love affair with weddings started out as a high school dream that quicklyevolved as she pursued a career in the industry throughout college and beyond. From rentals toplanning to catering, herdiverse experience has touched every cornerof the industry and hasled to her role as a multifaceted thought leader for event professionals everywhere.Inspired to start her own business, Renée received her MBA with a focus in entrepreneurshipand quickly put her degree to work when she launchedUrban Soirée® in 2017. Today, heraward-winning company delivers elevated and romantic celebrations through full-servicewedding planning and design for couples on the East Coast and destinationsworldwide.Renée’s success with Urban Soirée® has earned herand her company numerous accolades,including being named as the Best of Boston® 2020-Best IRL Wedding Planner by BostonMagazine. She was also recognized as ILEA Boston’s Top Planner in 2019 and has ranked inWeddingWire’s Couples’ Choice Awards for three consecutive years since opening her doors.When she’s not busy bringing her clients’ dreams to life, she’s committed to providing qualityeducation to the industry through her podcast, The Confetti Hour, where she shares insight andfosters candid conversations with experienced wedding creatives. Her devotion to the future ofthe industry extends to her role as President of ILEA Boston, as well as herpassionforone-on-one mentoringwiththe next generation ofplanners.Renée resides in Boston withher husband, Chris, and their dachshund, Lincoln. In her sparetime, you can often find her sipping on bubbly & oysters with friends, exploring the charm of New England, or traveling to far-flung destinations seeking out new cultures and design inspiration.

Thank you to our Sponsors:

Speaker Sponsor: Tiffany Avila - The Hometown Chef Catering


You are invited to a Zoom meeting.
When: Feb 24, 2021 04:00 PM Central Time (US and Canada)

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