NACE Newsletter Archives
September 2010 2nd Edition - Issue: #
Classified Ads
2010-07-28: Catering Sales Manager Job Description
The Woodlands Country Club Position: Catering Sales
Reports to: General Manager
Primary Responsibilities:
* To meet and exceed monthly booking goals and sales budget for both catering and tournaments
* Proactive selling skills, involvement in community to obtain relations and referrals
* Ability to build rapport and establish relationship with clients
* Ability to "paint the picture" and sell events along with full execution of events * Execute networking strategy to include outbound solicitation, bridal and trade show participation, community involvement in organizations and associations necessary to drive lead generation * Develop new markets and sales strategies * Manage the business to capture the highest possible profit margin * Knowledge of business strategies of when and where to book appropriate business * Detailed, be able to process Banquet Event Orders, event planning, and follow through * Manage the "yield" by utilizing "minimum expenditure" * Knowledge of menu planning, general knowledge of food/wine pairing, knowledge of event execution and ability to up sell to events * To achieve highest possible member and guest satisfaction * Work closely with all departments involved with the execution of catering events/tournaments * Retain repeat business * Work with Food and Beverage Director to assist in all member events * Assist with the annual Member calendar planning and promotions * Proposal and contract preparation to events * Knowledge of contractual clauses * Minimum catering office hours are Tuesday through Saturday Minimum 3-5 years selling experience/event execution/member events Computer knowledge needed, excel, database management, IBS preferred, Caterease preferred Work with marketing department to develop direct mail and newspaper advertisement in accordance with annual marketing plan * Maintain tracking systems for effective follow up and execution * Banquet Event Orders with detailed information for all events. Secure customer signature and distribute BEO\'s to department heads 10 days in advance of an event * Attend weekly menu meetings to review upcoming BEO\'s * Confirmation Agreement with correct event information and secure guest signature with deposit * Development of menu/proposal presentation to clients and members of the club * Maintain Catering Files * Update Competitive Marketing Analysis (Twice a year) * Event Cost Worksheet should be completed for all events deviating from published pricing (Must have F & B Directors approval) * Develop cost analysis for each member event * Use Caterease system to manage department and BEO\'s * Collect and process appropriate payments/Final payment * Setup up event in IBS * Prepare all month end reports to include actual sales and booking pace reports Event Responsibilities: * Preview all room set ups 2 hours prior to ensure all execution of communicated details * Introduce guest to Banquet Captain or F&B Director * Observe service, food quality and presentation as needed The Catering Sales Manager represents the management of Sequoia Golf. A positive image projected by this key staff member is essential. A neat and professional appearance must be maintained at all times, along with a respectful, open minded demeanor to reflect the philosophy of Sequoia Golf to Members and outside contacts. The job and responsibilities as presented may change from time to time as determined by the management of Sequoia Golf. Review and modification of this position will be at the discretion of the Director of Sales and General Manager. Please send resumes to: Lauren Colletti lcolletti@thewoodlandscc.com
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